It's Just a Matter of Attitude

May 7, 2018


Attitude towards professionalism in the snow business, and attitude towards having total control of the growth of our business are intertwined.  One introspective question often asked at this time of year (after the season is over) is “how can we make a profit at this type work”?  Other observations made by some often include: “Snow work is blood money”, “it’s a pain in the butt to do this work”, or “it’s hard work for the money we generate”, and “my guys want to just stay home in winter anyway, so why bother”. 


Often it’s just a matter of attitude. 


Think about it a minute.  Isn’t attitude just a matter of how we think about anything we do or say?  If you address your marriage with the right attitude, things often go well.  If you approach your employees with the proper internal motivation (and a positive attitude) they will generally work harder and be more productive.  If you approach the landscape maintenance, tree care, or chemical lawn care portion of your business in the right manner, it becomes your ‘core business’. 


Can you imagine treating this core business portion as if it could not ever be profitable, and was just something that “had to be done” instead of what you needed to do to be able to support your family?  The same thing occurs in the snow business.  I would submit that attitude has everything to do with success.  It’s the underlying foundation of every successful entrepreneur.  Contractors (who treat the snow business as a profit center) generally report gross profit margins in the 55% to 65% range.  Deicing profit margins often top 70% amongst those that view this as a profit center.


  These contractors are convinced that they can make a profit at snow work, and they do.  Those that are convinced that they cannot, usually do not.

Share on Facebook
Share on Twitter
Please reload

Featured Posts

The Causing of Snow

February 26, 2019

Please reload

Recent Posts

February 26, 2019

February 20, 2019

February 13, 2019

February 5, 2019

January 22, 2019

December 27, 2018

December 18, 2018

Please reload

Follow Us
  • LinkedIn Social Icon
Please reload

John Allin Consulting

P.O. Box 8503 Erie, PA 16505​​

Tel: 814-452-3919  |  ​Email:

© Copyrighted John Allin Consulting Inc.  2019